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Search Engine Optimization

Search Engine Optimization

People are searching for your products or services. The question is; are they finding you? Research shows that most website traffic comes from search engines. But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of the traffic will come to you. Worse, it might go to your competitors.

Search engines are a very important source of traffic because it is highly targeted. Visitors that come to your site via search engines got there because they focused their search using keywords related to your products or services. But because there are so many pages on the web, and more submitted every day, your site is competing with an increasing number of other sites.

Search Engine Optimization is the process of preparing your website so that search engines can better understand its content and/or purpose. Your site must be focused on the content, products, or services you provide. Optimizing your pages will save you money that you would need to spend on advertising otherwise.

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